Monday, June 25, 2018

Streamline your Social Media Management

Need a better way to manage your social media marketing activities? Looking for a tool to show you performance metrics from multiple accounts in one...

Preparing for a Product Launch

Joining us for today’s show is Christopher Bray, the Senior Vice President, and GM for Cylance. Christopher has successfully launched products across multiple organizations...

22 ways to Overcome this Common Sales Objection

You’ve been speaking with a prospect for a while. You’ve got a sense of their goals and their pain, and it seems like your...

Prepare your Website for Voice Search

How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take...

Facebook Ads that Make Money

The first big mistake that a lot of small businesses make on Facebook is advertising a sales page or a squeeze page to cold...

How to Create Better Content

Pardon our dust. Content marketing is under reconstruction right now, and frankly, it has been for years. Even when content marketing was a newer tactic online,...

Need Product Ideas? Look to your Audience

To develop fail-safe products, commerce-focused publishers are increasingly tapping their audiences during the development phase. In March, Clique launched Be the Buyer, a program that...

Chrome Browser Measuring Site Speed

During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates...

6 Common Retargeting Mistakes

Retargeting can be an incredibly powerful weapon in the digital marketer's arsenal. For some marketers, it consistently produces one of the highest ROIs of all...

Google Testing ‘Infinite Load’ Button on SERPs

Google is officially testing a “more results” button in the mobile search results interface. Instead of a searcher having to click to the next...

4 Important Lessons Black Friday Taught us

Whether you’re a bargain hunter or not, Black Friday is hard to ignore.  Last year’s retail event was evidently bigger than ever in the UK,...

TV Advertising is Becoming Targeted

The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new...

How this Publisher is Diversifying its Marketing Strategy

Like many digital publishers that achieved fast growth during the heyday of Facebook virality, PinkNews has undergone a hard pivot since the social platform’s...

Product Launch Checklist

What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it's important to wrangle...

Consumers want more Augmented Reality from Brands

PushON has been banging the drum for omnichannel marketing for some time now. In short, it’s all about keeping the customer experience consistent, predictable...

Influencer Marketing Budgets on the Rise

National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43...

Singapore’s DBS Bank Doubles Income from Digital Customers

Singapore's DBS Bank, the largest bank in Southeast Asia, is profiting from its digital investments in a big way. At an investment conference, DBS CFO...

New Study Reveals Emotional Impact on Social Media Users

Does using social media make people have a better or worse outlook on life? Do users think social networks accurately depict their lives? Are...

Funnel Hacking for Round the Clock Lead Generation

The passive-aggressive war between sales and marketing must end, and marketing departments must own sales targets for lower-value commodities within the portfolio. Referrals are...

Future-Proofing your Sales Reps

There’s a lot of talk these days about the future of sales. And a great deal of that discussion is propelled by just two...

Pinterest Experiences 50% Increase in Advertisers

Pinterest reports it has 1.5 million businesses connecting with customers on its site each month, is continuing to grow its list of small businesses...

Facebook Ads Platform Granted Accreditation

After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform...

17 Essential Tools from Google to Promote your Business

You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day? But Google is...