Facebook Ads that Make Money

The first big mistake that a lot of small businesses make on Facebook is advertising a sales page or a squeeze page to cold traffic.

The second big mistake that they make is the failure to understand content marketing.

And I’m going to show you how to fix both of those right now.

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6 Common Retargeting Mistakes

Retargeting can be an incredibly powerful weapon in the digital marketer’s arsenal. For some marketers, it consistently produces one of the highest ROIs of all digital campaigns.

But even so, many marketers make mistakes that can reduce the efficacy of their retargeting campaigns. Here is a look at six of the biggest.

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4 Important Lessons Black Friday Taught us

Whether you’re a bargain hunter or not, Black Friday is hard to ignore. 

Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.

So, we’re clearly a nation of online shoppers, but what else has Black Friday taught us about the state of ecommerce today?

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TV Advertising is Becoming Targeted

The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems nationwide.

The group will use “non-personally identifiable data” to create products for targeted audiences across linear and video-on-demand, or VOD, platforms that will launch later this year, the owners, Charter Communications, Comcast Cable and Cox Communications, announced.

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