Joining us for today’s show is Christopher Bray, the Senior Vice President, and GM for Cylance. Christopher has successfully launched products across multiple organizations and is the top revenue leader to speak on the topic of Go-to-Market new product launch.
Mike answers questions out of SBI’s How to Make Your Number in 2018 PDF Workbook to provide an in-depth view into how the top revenue leaders guide Go-to-Market new product launches. To follow along flip to the Corporate Strategy section and flip to the Go-to-Market area found on pages 80 – 93.
You’ve been speaking with a prospect for a while. You’ve got a sense of their goals and their pain, and it seems like your offering is a great fit for their business.
You’re all ready to set a date for a product walkthrough or start discussing contract terms, but then your prospect says something that stops you in your tracks.
“Can we talk about this next quarter? It’s just not a good time for us to buy right now.”
The first big mistake that a lot of small businesses make on Facebook is advertising a sales page or a squeeze page to cold traffic.
The second big mistake that they make is the failure to understand content marketing.
And I’m going to show you how to fix both of those right now.
To develop fail-safe products, commerce-focused publishers are increasingly tapping their audiences during the development phase.
In March, Clique launched Be the Buyer, a program that lets readers give input into Who What Wear and JoyLab, the two clothing lines it produces with Target. Participants receive surveys once or twice per month that ask about everything from clothing silhouettes to print patterns.
PushON has been banging the drum for omnichannel marketing for some time now. In short, it’s all about keeping the customer experience consistent, predictable and focused to ensure they remaincustomers and don’t have their heads turned by other offerings as they scour the high street and the internet for good deals.
But while the case for omnichannel has always seemed instinctively sound, businesses need more to go on if they’re to invest fully into the philosophy.
There’s a lot of talk these days about the future of sales. And a great deal of that discussion is propelled by just two little letters: AI.
Obviously, I’m talking about artificial intelligence.
By default, when you talk about AI, you’re not just talking about the tech behind it. You’re also talking about things that are far more impactful, like how it’s going to change the way we live and work.