How do you optimize content for voice search in 2018?
That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends:
During a discussion with Google’s John Mueller at SMX Munich in March, he told me an interesting bit of data about how Google evaluates site speed nowadays. It has gotten a bit of interest from people when I mentioned it at SearchLove San Diego the week after, so I followed up with John to clarify my understanding.
The short version is that Google is now using performance data aggregated from Chrome users who have opted in as a datapoint in the evaluation of site speed (and as a signal with regards to rankings). This is a positive move (IMHO) as it means we don’t need to treat optimizing site speed for Google as a separate task from optimizing for users.
Google is officially testing a “more results” button in the mobile search results interface. Instead of a searcher having to click to the next page of the Google search results, the searcher can click the “more results” button and additional search results will load below the current results.
You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day?
But Google is more than just a search engine. So much more.
In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you’re a marketer.
So, we decided to round up a list of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.