Streamline your Social Media Management

Need a better way to manage your social media marketing activities?

Looking for a tool to show you performance metrics from multiple accounts in one place?

In this article, you’ll discover how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels.

Read more

Facebook Ads that Make Money

The first big mistake that a lot of small businesses make on Facebook is advertising a sales page or a squeeze page to cold traffic.

The second big mistake that they make is the failure to understand content marketing.

And I’m going to show you how to fix both of those right now.

Read more

How this Publisher is Diversifying its Marketing Strategy

Like many digital publishers that achieved fast growth during the heyday of Facebook virality, PinkNews has undergone a hard pivot since the social platform’s latest algorithm change.

The British site, which is dedicated to LGBT audiences, no longer sets its news agenda according to what will become a Facebook hit, a strategy that left it at the mercy of unpredictable traffic fluctuations. Instead, it has redirected resources to produce harder-hitting, more in-depth articles on big-issue topics and debates relevant to the LGBT community, which perform well on its homepage. It’s also stepping up its search engine optimization efforts and widening its distribution partners to the likes of Flipboard.

Read more

Influencer Marketing Budgets on the Rise

National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43 percent) are planning to increase their spending on it in the next 12 months.

Those are the findings of a new survey from the ANA (Association of National Advertisers) on how ANA members are using influencer marketing, which also revealed that of those respondents not currently using influencer marketing, 27 percent indicated they plan to do so in the next 12 months.

Read more

New Study Reveals Emotional Impact on Social Media Users

Does using social media make people have a better or worse outlook on life? Do users think social networks accurately depict their lives? Are there differences in how people feel after using different platforms?

To find out, Comet surveyed 1,146 people in the United States who use social media. Respondents were polled on their sentiments about Facebook, Instagram, LinkedIn, Snapchat, and Twitter.

Read more

Pinterest Experiences 50% Increase in Advertisers

Pinterest reports it has 1.5 million businesses connecting with customers on its site each month, is continuing to grow its list of small businesses advertising on the platform and is seeing a 50 percent year-over-year jump in SMB (small and medium-sized business) advertisers since last year.

In addition to sharing advertising numbers, the site announced it was extending its “Promote” button for Promoted Pins beyond the US to business accounts in Australia, Canada, Ireland, New Zealand and the UK. It also has hired Matt Hogle as its new global head of small business. Hogle will be tasked with developing new SMB programs and will report to Jon Kaplan, Pinterest’s global head of partnerships.

Read more

Facebook Ads Platform Granted Accreditation

After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram.

According to a release from the MRC, the accreditation applies to ad impressions for both Facebook and Instagram’s desktop and mobile web sites, and mobile apps.

“We recognized the industry’s desire for more independent third-party validation, so this is welcome progress,” says Facebook’s VP of marketing science, Brad Smallwood, “We look forward to continuing our verification work with the MRC.”

READ MORE