PushON has been banging the drum for omnichannel marketing for some time now. In short, it’s all about keeping the customer experience consistent, predictable and focused to ensure they remaincustomers and don’t have their heads turned by other offerings as they scour the high street and the internet for good deals.

But while the case for omnichannel has always seemed instinctively sound, businesses need more to go on if they’re to invest fully into the philosophy.

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