Need Product Ideas? Look to your Audience

To develop fail-safe products, commerce-focused publishers are increasingly tapping their audiences during the development phase.

In March, Clique launched Be the Buyer, a program that lets readers give input into Who What Wear and JoyLab, the two clothing lines it produces with Target. Participants receive surveys once or twice per month that ask about everything from clothing silhouettes to print patterns.

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *