4 Important Lessons Black Friday Taught us

Whether you’re a bargain hunter or not, Black Friday is hard to ignore. 

Last year’s retail event was evidently bigger than ever in the UK, as Barclaycard reported that transaction numbers were up 32% on 2016. What’s more, Black Friday cemented itself as a predominantly online affair, with ecommerce sales increasing as brick-and-mortar declined.

So, we’re clearly a nation of online shoppers, but what else has Black Friday taught us about the state of ecommerce today?

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TV Advertising is Becoming Targeted

The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems nationwide.

The group will use “non-personally identifiable data” to create products for targeted audiences across linear and video-on-demand, or VOD, platforms that will launch later this year, the owners, Charter Communications, Comcast Cable and Cox Communications, announced.

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How this Publisher is Diversifying its Marketing Strategy

Like many digital publishers that achieved fast growth during the heyday of Facebook virality, PinkNews has undergone a hard pivot since the social platform’s latest algorithm change.

The British site, which is dedicated to LGBT audiences, no longer sets its news agenda according to what will become a Facebook hit, a strategy that left it at the mercy of unpredictable traffic fluctuations. Instead, it has redirected resources to produce harder-hitting, more in-depth articles on big-issue topics and debates relevant to the LGBT community, which perform well on its homepage. It’s also stepping up its search engine optimization efforts and widening its distribution partners to the likes of Flipboard.

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Product Launch Checklist

What goes into a truly exceptional product launch? To give your new product a feature the best chance at success, it’s important to wrangle all the many moving pieces involved in pulling off a seamless marketing launch. From listing audience members and influencers to having the right success metrics to having a rollback plan, Rand shares his best advice in the form of an actionable checklist in this Whiteboard Friday. And make sure to check out the last item — it may be the best one to start with!

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Consumers want more Augmented Reality from Brands

PushON has been banging the drum for omnichannel marketing for some time now. In short, it’s all about keeping the customer experience consistent, predictable and focused to ensure they remaincustomers and don’t have their heads turned by other offerings as they scour the high street and the internet for good deals.

But while the case for omnichannel has always seemed instinctively sound, businesses need more to go on if they’re to invest fully into the philosophy.

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Influencer Marketing Budgets on the Rise

National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43 percent) are planning to increase their spending on it in the next 12 months.

Those are the findings of a new survey from the ANA (Association of National Advertisers) on how ANA members are using influencer marketing, which also revealed that of those respondents not currently using influencer marketing, 27 percent indicated they plan to do so in the next 12 months.

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New Study Reveals Emotional Impact on Social Media Users

Does using social media make people have a better or worse outlook on life? Do users think social networks accurately depict their lives? Are there differences in how people feel after using different platforms?

To find out, Comet surveyed 1,146 people in the United States who use social media. Respondents were polled on their sentiments about Facebook, Instagram, LinkedIn, Snapchat, and Twitter.

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Funnel Hacking for Round the Clock Lead Generation

The passive-aggressive war between sales and marketing must end, and marketing departments must own sales targets for lower-value commodities within the portfolio. Referrals are king, but no salesperson can make their numbers on referrals alone. Nor can you exceed sales target without the assistance of others.

As a seller, you can lead the way by relinquishing the busy fool activities of selling cheap commodity offerings in highly competitive sectors. You can move to value with elevated relationships and a strong narrative and agenda. You can engineer value and own the relationship rather than merely winning a sale.

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Future-Proofing your Sales Reps

There’s a lot of talk these days about the future of sales. And a great deal of that discussion is propelled by just two little letters: AI.

Obviously, I’m talking about artificial intelligence.

By default, when you talk about AI, you’re not just talking about the tech behind it. You’re also talking about things that are far more impactful, like how it’s going to change the way we live and work.

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