Pinterest Experiences 50% Increase in Advertisers

Pinterest reports it has 1.5 million businesses connecting with customers on its site each month, is continuing to grow its list of small businesses advertising on the platform and is seeing a 50 percent year-over-year jump in SMB (small and medium-sized business) advertisers since last year.

In addition to sharing advertising numbers, the site announced it was extending its “Promote” button for Promoted Pins beyond the US to business accounts in Australia, Canada, Ireland, New Zealand and the UK. It also has hired Matt Hogle as its new global head of small business. Hogle will be tasked with developing new SMB programs and will report to Jon Kaplan, Pinterest’s global head of partnerships.

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Facebook Ads Platform Granted Accreditation

After more than a year of audits by the Media Rating Council (MRC), Facebook has been granted accreditation for ads on both its platform and Instagram.

According to a release from the MRC, the accreditation applies to ad impressions for both Facebook and Instagram’s desktop and mobile web sites, and mobile apps.

“We recognized the industry’s desire for more independent third-party validation, so this is welcome progress,” says Facebook’s VP of marketing science, Brad Smallwood, “We look forward to continuing our verification work with the MRC.”


17 Essential Tools from Google to Promote your Business

You may have heard of this little thing called Google. You know, where 3.5 billion searches for information are made per day?

But Google is more than just a search engine. So much more.

In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you’re a marketer.

So, we decided to round up a list of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer.

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