Preparing for a Product Launch

Joining us for today’s show is Christopher Bray, the Senior Vice President, and GM for Cylance. Christopher has successfully launched products across multiple organizations and is the top revenue leader to speak on the topic of Go-to-Market new product launch.

Mike answers questions out of SBI’s How to Make Your Number in 2018 PDF Workbook to provide an in-depth view into how the top revenue leaders guide Go-to-Market new product launches. To follow along flip to the Corporate Strategy section and flip to the Go-to-Market area found on pages 80 – 93.

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