TV Advertising is Becoming Targeted

The large cable companies that own NCC Media, the national advertising sales, technology and marketing firm, announced today that they will launch a new division to sell targeted ads to cable systems nationwide.

The group will use “non-personally identifiable data” to create products for targeted audiences across linear and video-on-demand, or VOD, platforms that will launch later this year, the owners, Charter Communications, Comcast Cable and Cox Communications, announced.

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